The Seattle Architecture Foundation connects people to the architecture, design and history of Seattle through a variety of programs. Annually, SAF hosts an exhibit of architectural models submitted by local architecture and design firms, which are publicly displayed for a month, coinciding with the Seattle Design Festival.
SAF approached Weber Thompson's Graphic Design team to design the logo for their 2014 Model Exhibit. The theme for the exhibit was 'In Process', and would feature models at all stages of completion, with special emphasis on process models. Our graphic designers created a series of concepts, based on various meanings of the phrase 'in process', and presented them to the Model Exhibit Committee. The committee selected their favorite concept, which was finalized and modified into three different versions.
The chosen logo concept was inspired by the CMY of 'CMYK', or 'process', color printing. Simple and colorful, the logo was well suited for a variety of applications – from web graphics to exhibit signage – and provided a bold pop of color in a room of mostly monochromatic models.
The final logo files were created with the end use in mind, and special attention was given to making the logos easy to use in word processing programs and on the web. Since SAF is a non-profit organization, staff and volunteers with a variety of skill levels and software access would be using the logos. Our designers created all of the signage, interprative materials and rack cards, but SAF employees and volunteers were still able to create materials on an as-needed basis that seamlessly integrated into the overall branding of the exhibit.